Welcome to the 19th annual National Bike Summit! Be sure to use the #NBS18 tag in your social media posts. And snap a #bikesummitselfie while you have your phone out!
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Tuesday, March 6 • 10:30am - 12:00pm
Growing Bicycling, Partnerships, and Local Investments Through Bicycle Tourism

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We all want to increase bicycling and we all could use more funding to improve conditions. Partnerships are powerful for accessing new supporters and funding and bicycle tourism can be a fantastic way to accomplish all of these goals. Bicycle tourism in the United States is estimated at $83 Billion annually and this benefits rural areas, suburban communities and urban centers. Join us for an engaging session in how you and your community or state could leverage bicycle tourism for economic development. We’ll share the latest research, inspiring examples, local experiences from peer advocates, and strategies and tools to grow biking, partnerships and funding for your community, region, or state.

Learning Objectives:

1. Latest research on what it takes to be a successful bicycle tourism destination - determining you niche segment(s), developing your product, managing, promoting, and funding.

2. What are the steps and pitfalls in the journey to growing bicycle tourism.

3. Share strategies and tools for communities to become bicycle tourism destinations,

cultivate or attract new business, foster economic development, and benefit local cycling.

avatar for Bari Freeman

Bari Freeman

Executive Director, Bike Newport
Executive Director, Bike Newport
avatar for Richard Fries

Richard Fries

Board Member, MassBike
Executive Director, MassBike
avatar for Anna Gurnhill

Anna Gurnhill

Global Operations Manager, CycleLifeHQ
Anna is an endurance triathlete who also loves hill climbs and cycle-cations on her roadie. As Global Operations Manager for CycleLifeHQ, she is responsible for working with cycle tourism destinations to create marketplace content and promote cycling experiences, products and services... Read More →

Lee McLaughlin

Visit Tucson, Senior Director of Marketing
avatar for Cynthia Rose

Cynthia Rose

Cynthia Rose, Santa Monica Spoke

avatar for Ginny Sullivan

Ginny Sullivan

Director of Advocacy, Adventure Cycling Associaiton
Ginny Sullivan is the Director of Travel Initiatives at Adventure Cycling Association. Ginny’s work involves building partnerships with national and local agencies and non-profits, making bicycle travel more accessible, bolstering bicycle tourism initiatives, and promoting the economic... Read More →
avatar for Jeff Miller

Jeff Miller

Owner, DC Cycling Concierge
After decades of leading organizations to make communities across the county safer and better for biking and walking, I now offer fully customized bike rides in the DC region. With my motto "Your Ride, Your Pace" I'll meet travelers or residents where they are and give them an wonderful... Read More →

Tuesday March 6, 2018 10:30am - 12:00pm EST
Meeting Room 15