Description:
We all want to increase bicycling and we all could use more funding to improve conditions. Partnerships are powerful for accessing new supporters and funding and bicycle tourism can be a fantastic way to accomplish all of these goals. Bicycle tourism in the United States is estimated at $83 Billion annually and this benefits rural areas, suburban communities and urban centers. Join us for an engaging session in how you and your community or state could leverage bicycle tourism for economic development. We’ll share the latest research, inspiring examples, local experiences from peer advocates, and strategies and tools to grow biking, partnerships and funding for your community, region, or state.
Learning Objectives:
1. Latest research on what it takes to be a successful bicycle tourism destination - determining you niche segment(s), developing your product, managing, promoting, and funding.
2. What are the steps and pitfalls in the journey to growing bicycle tourism.
3. Share strategies and tools for communities to become bicycle tourism destinations,
cultivate or attract new business, foster economic development, and benefit local cycling.
