Welcome to the 19th annual National Bike Summit! Be sure to use the #NBS18 tag in your social media posts. And snap a #bikesummitselfie while you have your phone out!
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Tuesday, March 6 • 10:30am - 12:00pm
Is a Ballot initiative right for our community? Where do we start?

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Jason Jordan, Director, Center for Transportation Excellence

Ballot measures have become an increasingly important tool for funding transportation projects and programs. The use of voter-approved funding initiatives for bike and pedestrian projects as well as transit on maintenance has steadily grown with 2016 setting a record for both the number of measures on ballots and the amount of funding approved. Although these measures a have strong record of success at the ballot box, the campaigns can be hard fought and early steps usually proved critical to victory. This session will look at the evolving role of local ballot measures and specifically highlight the strategies, tactics and messaging used by successful campaigns with a particular focus on the role of local advocacy organizations and coalitions.  Topics will include crafting ballot language, analyzing the political environment, targeting voters, building ballot coalitions, conducting polling, developing key messages, and coordinating with public sector partners. 


Jason Jordan

Director, Advocacy Associates
avatar for Caron Whitaker

Caron Whitaker

Government Relations, League of American Bicyclists
I am responsible for designing and implementing federal policy strategy for the League, and for determining the “ask” for the National Bike Summit lobby day. Talk to me about any questions you may have on lobbying, Congress or federal policy.

Tuesday March 6, 2018 10:30am - 12:00pm EST
Meeting Room 10/11 Renaissance Meeting Room Level

Attendees (6)