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Tuesday, March 6 • 10:30am - 12:00pm
Tech approaches to Safety Advocacy

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Your Bike Advocacy Organization has spent years amassing intelligence, information, and data about cycling in your city. Now how do you use all that data to it's fullest potential? Led by Lynsie Campbell, founder and chief cyclist of LaneSpotter, this workshop will provide applicable insights on how to leverage your data, analytics, and email marketing to increase membership, reinforce advocacy initiatives, and extend your organization's reach.

Community leaders know a key to attracting businesses and creating community prosperity are active and healthy citizens yet the total number of American cyclists has dramatically declined since 1995 resulting in the closure of scores of independent bike shops across our country. A 2015 bike industry analysis documents that 38% percent of independent bike shops had gone out of business since 2001 and 37% of Americans stopped riding bicycles since the peak in 1995. Academic research, cyclists, Bike Shop owners and the Governors Highway Safety Association tell us that the perceived risk of cycling on our roads is the most important factor limiting the potential cycling population. We analyze the issue and propose a unique partnership between cyclists, law enforcement and government. www.cyclistvideoevidence.com/research/

Speakers
avatar for Lynsie Campbell

Lynsie Campbell

Founder, LaneSpotter
LaneSpotter is making cycling safer for the 100 million Americans who ride a bike each year. With its unique community-sourced mapping and navigation tool designed specifically for cyclists, LaneSpotter is expanding beyond bike infrastructure and fitness rides to focus on the saf... Read More →


Tuesday March 6, 2018 10:30am - 12:00pm
Congressional Ballroom B
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Attendees (5)